{"id":23919,"date":"2024-07-01T20:09:10","date_gmt":"2024-07-01T18:09:10","guid":{"rendered":"https:\/\/www.2street-studio.com\/ar-filter\/"},"modified":"2026-08-22T00:08:17","modified_gmt":"2026-08-21T22:08:17","slug":"ar-filter","status":"publish","type":"page","link":"https:\/\/www.2street-studio.com\/en\/ar-filter\/","title":{"rendered":"AR Filter"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"woocommerce-slider-static1-1-1\" data-id=\"26\" id=\"SR7_26_1\" class=\"rs-respect-topbar rs-ov-hidden\" data-version=\"6.7.58\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_26_1-118\" data-key=\"118\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-118-2\" class=\"sr7-layer\">fitre ar<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-118-3\" class=\"sr7-layer\">fitre ar<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-118-8\" class=\"sr7-layer\">INFLUENCEURS <br \/>\nSPORTIFS<br \/>\nMARQUES<br \/>\nEVENEMENTS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-118-10\" class=\"sr7-layer\">Les cr\u00e9ateurs de contenu sur TikTok ont la possibilit\u00e9 de devenir viraux tout en g\u00e9n\u00e9rant des revenus mensuels, gr\u00e2ce \u00e0 la cr\u00e9ation d'effets AR impactant.<br \/>\n<br \/>\nNos filtres cibl\u00e9s th\u00e9matiques touchent une large audience, offrant une exp\u00e9rience personnalis\u00e9e et engageante qui r\u00e9sonne avec divers segments de la population, renfor\u00e7ant ainsi la port\u00e9e et l'impact de votre marque. Plus de 30 000 000 d\u2019utilisateurs de nos filtres \u00e0 travers le monde.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-118-14\" class=\"sr7-layer\">CHALLENGING<br \/>\nIMMERSIVE<br \/>\n<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-118-15\" class=\"sr7-layer\">Utiliser l'AR marketing permet d'atteindre rapidement des grandes audiences en proposant un contenu interactif. <br \/>\nCe type de contenu engage des \u00e9motions , l'exp\u00e9rience utilisateur devient est m\u00e9morable pour les utilisateurs<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-118-17\" class=\"sr7-layer\">CAMPAGNES<br \/>\nMONETISEE<br \/>\n<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-118-18\" class=\"sr7-layer\">Les cr\u00e9ateurs de contenu sur TikTok ont la possibilit\u00e9 de devenir viraux tout en g\u00e9n\u00e9rant des revenus mensuels, gr\u00e2ce \u00e0 la cr\u00e9ation d'effets AR impactant. <\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-118-19\" class=\"sr7-layer\">L\u2019experience prend vie d\u00e8s la mise en place de notre filtre exclusif sur les r\u00e9seaux sociaux. En int\u00e9grant d\u00e8s maintenant cette exp\u00e8rience immersive \u00e0 votre communaut\u00e9, nous amor\u00e7ons l'engagement et l'excitation entourant la marque. Chaque utilisation du filtre devient une pr\u00e9figuration de l'exp\u00e9rience \u00e0 venir, transformant les simples moments en anticipation palpable pour ce qui promet d'\u00eatre une\u2019experience exceptionnelle.<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_26_1-119\" data-key=\"119\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-2\" class=\"sr7-layer\">tiktok ar<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-3\" class=\"sr7-layer\">tiktok ar<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-8\" class=\"sr7-layer\">BRANDING<br \/>\nSTRATEGIE<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-10\" class=\"sr7-layer\">Une direction artistique claire et coh\u00e9rente, cr\u00e9er un univers pour se diff\u00e9rencier et cr\u00e9er des \u00e9motions. Une strat\u00e9gie align\u00e9e sur la vision de la marque, sa mission et ses valeurs.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-21\" class=\"sr7-layer\">ACTIVATION<br \/>\nEVENEMENTS<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-22\" class=\"sr7-layer\">Offrir une cr\u00e9dibilit\u00e9 et une valida- tion externe au concept de fa\u00e7on objective, renfor\u00e7ant ainsi la confiance et l'engagement du public.<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-23\" class=\"sr7-layer\">PARTENARIAT<br \/>\nCOLLAB<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-28\" class=\"sr7-layer\">Une exp\u00e9rience tangible et immersive, favorise un engagement de la communaut\u00e9, alimentant ainsi la croissance et la fid\u00e9lisation de la client\u00e8le.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-29\" class=\"sr7-layer\">ACTIVATIONS<br \/>\n MARQUES<br \/>\n<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-44\" class=\"sr7-layer\">OPERATIONS<br \/>\nCONNECTEES<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-45\" class=\"sr7-layer\">EXPERIENCE<br \/>\nIMMERSIVE<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-46\" class=\"sr7-layer\">Nous organisons des activations sur mesure qui attirent et engagent le public dans des environnements vari\u00e9s, allant des espaces publics aux lieux de vente.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-47\" class=\"sr7-layer\">Gr\u00e2ce \u00e0 des technologies connect\u00e9es innovantes, nous d\u00e9veloppons des programmes de fid\u00e9lisation interactifs qui renforcent la relation entre les marques et leurs clients.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-48\" class=\"sr7-layer\">En combinant notre expertise urbaine\/sportive, artistique et digitale, nous cr\u00e9ons des exp\u00e9riences immersives qui transcendent les attentes et plongent le public dans des univers uniques.<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-49\" class=\"sr7-layer\">DES FILTRES<br \/>\nPOUR TOUS<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-119-50\" class=\"sr7-layer\">Nos filtres cibl\u00e9s th\u00e9matiques touchent une large audience, offrant une exp\u00e9rience personnalis\u00e9e et engageante qui r\u00e9sonne avec divers segments de la population, renfor\u00e7ant ainsi la port\u00e9e et l'impact de votre marque.<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_26_1-149\" data-key=\"149\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/ad7fdscbovn.preview.infomaniak.website\/wp-content\/uploads\/2024\/06\/phonesHD.png\" data-libid=\"22058\" data-lib=\"medialibrary\" title=\"phonesHD\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9hZDdmZHNjYm92bi5wcmV2aWV3LmluZm9tYW5pYWsud2Vic2l0ZS93cC1jb250ZW50L3VwbG9hZHMvMjAyNC8wNi9waG9uZXNIRC5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/ad7fdscbovn.preview.infomaniak.website\/wp-content\/uploads\/2024\/07\/telephone-AR.png\" data-libid=\"22064\" data-lib=\"medialibrary\" title=\"telephone-AR\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9hZDdmZHNjYm92bi5wcmV2aWV3LmluZm9tYW5pYWsud2Vic2l0ZS93cC1jb250ZW50L3VwbG9hZHMvMjAyNC8wNy90ZWxlcGhvbmUtQVIucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/ad7fdscbovn.preview.infomaniak.website\/wp-content\/uploads\/revslider\/woocommerce-slider-static\/arrow-left_1.svg\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9hZDdmZHNjYm92bi5wcmV2aWV3LmluZm9tYW5pYWsud2Vic2l0ZS93cC1jb250ZW50L3VwbG9hZHMvcmV2c2xpZGVyL3dvb2NvbW1lcmNlLXNsaWRlci1zdGF0aWMvYXJyb3ctbGVmdF8xLnN2Zw==\"\/>\n\t\t\t\t\t\t<img loading=\"lazy\" data-src=\"\/\/ad7fdscbovn.preview.infomaniak.website\/wp-content\/uploads\/revslider\/woocommerce-slider-static\/arrow-right_1.svg\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9hZDdmZHNjYm92bi5wcmV2aWV3LmluZm9tYW5pYWsud2Vic2l0ZS93cC1jb250ZW50L3VwbG9hZHMvcmV2c2xpZGVyL3dvb2NvbW1lcmNlLXNsaWRlci1zdGF0aWMvYXJyb3ctcmlnaHRfMS5zdmc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script data-jetpack-boost=\"ignore\">\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_26_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_26_1\",el:[900,900,768,960,720],type:'standard',shdw:'0',gh:[900,900,768,960,720],gw:[1240,1240,1024,778,480],vpt:['-100px&#039;,&#039;-100px&#039;,&#039;-100px&#039;,&#039;-100px&#039;,&#039;-100px'],size:{fullWidth:true, fullHeight:true},fho:'#masthead,',mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'}});   SR7.PMH[\"SR7_26_1\"].state=true;} else if(SR7.PMH[\"SR7_26_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_26_1\"].fn,19);}};SR7.PMH[\"SR7_26_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;.texte-justifie { text-align: justify; text-align-last: left; }&#8221;]<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>1. What is an AR filter?<br \/><\/b><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"isSelectedEnd\">An AR filter, or augmented reality filter, overlays virtual elements onto the real-world environment through a smartphone camera. Animations, visual effects, 3D objects, or interactions transform the captured image into an immersive and interactive experience. <\/p>\n<p>Directly accessible via social media or compatible platforms, the AR filter becomes an instant touchpoint between a brand and its audience. It brings a universe, product, or campaign to life through a simple, shareable experience that effortlessly fits into everyday use. <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>2. What are AR filters used for in branding?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"p3\">A few concrete uses:<\/p>\n<ul class=\"ul1\">\n<li><strong>Boosting<\/strong> campaign visibility by creating instantly recognizable and highly shareable content.<\/li>\n<li><strong>Drive engagement <\/strong>with an interactive experience that\u2019s instantly accessible via smartphone.<\/li>\n<li><strong>Engage communities <\/strong>by giving them an active role in the brand experience.<\/li>\n<li><strong>Extend a physical activation <\/strong>into the digital realm by creating a link between a location, object, or event and an AR experience.<\/li>\n<li><strong>Generate user-generated content <\/strong>by turning audiences into active participants and content creators.<\/li>\n<li><strong>Create a memorable experience<\/strong> around a launch, an event, a collection, or a campaign.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>3. How does an AR campaign work?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"p5\" style=\"text-align: center;\"><b>Idea \u2192 Creation \u2192 Development \u2192 Publication \u2192 Activation \u2192 Monitoring<\/b><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>4. What types of AR filters are there?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"p3\">For example:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\">face filters<\/li>\n<li class=\"li3\">3D effects<\/li>\n<li class=\"li3\">virtual try-on<\/li>\n<li class=\"li3\">AR objects and products<\/li>\n<li class=\"li3\">interactive experiences<\/li>\n<li class=\"li3\">event activations<\/li>\n<li class=\"li3\">filters for a campaign or collection<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>5. Who for?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"p5\" style=\"text-align: center;\"><b>Brands \u00b7 Athletes \u00b7 Influencers \u00b7 Events<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>6. AR + Phygital<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"isSelectedEnd\">An AR filter can serve as the digital extension of a real-world experience. Linked to a <strong>poster, garment, packaging, object, event, or brand activation<\/strong>, it instantly bridges the physical and digital worlds. <\/p>\n<p>A simple scan or interaction triggers the appearance of an animation, exclusive content, a visual effect, or an interactive experience. The physical medium thus becomes a gateway to digital content designed to extend the experience and forge a more direct connection with communities. <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>7. Why 2Street-Studio?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"isSelectedEnd\">At 2Street-Studio, we don\u2019t just create AR filters, we design and deliver <strong>turnkey<\/strong> experiences. From <strong>artistic direction <\/strong>to <strong>production, development to deployment, and launch to activation and tracking<\/strong>, we handle it all. <\/p>\n<p>Every project is designed and delivered as a turnkey experience, ensuring perfect coherence between creative concept, visual universe, technology, and audience activation.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon type=&#8221;typicons&#8221; icon_typicons=&#8221;typcn typcn-support&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;.texte-justifie p { text-align: justify !important; text-align-last: left !important; hyphens: auto; overflow-wrap: break-word; word-break: normal; }&#8221;]<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>PRODUCTION<\/b><\/h3>\n<p class=\"p1\">From concept to development, we design and prepare the AR filter as a turnkey experience\u2014covering creative concept, artistic direction, 2D\/3D assets, interactions, and technical testing.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon type=&#8221;openiconic&#8221; icon_openiconic=&#8221;vc-oi vc-oi-mobile&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;.texte-justifie p { text-align: justify !important; text-align-last: left !important; hyphens: auto; overflow-wrap: break-word; word-break: normal; }&#8221;]<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>LAUNCHING<\/b><\/h3>\n<p class=\"p1\" style=\"text-align: left;\">Go-live and deployment across compatible platforms, with seamless integration into campaigns, events, or brand activations.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon type=&#8221;typicons&#8221; icon_typicons=&#8221;typcn typcn-chart-bar-outline&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;.texte-justifie { text-align: justify; text-justify: inter-word; text-align-last: left; }&#8221;]<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><b>ACTIVATION<\/b><\/h3>\n<p class=\"p1\" style=\"text-align: left;\">Audience activation, campaign support, and performance tracking\u2014measuring usage, reach, engagement, and other key metrics.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;.texte-justifie { text-align: justify; text-align-last: left; }&#8221;] 1. What is an AR filter? &nbsp; An AR filter, or augmented reality filter, overlays virtual elements onto the real-world environment through a smartphone camera. Animations, visual effects, 3D objects, or interactions transform the captured image into an immersive and interactive experience. Directly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23919","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AR Filters &amp; Phygital Experiences | 2Street-Studio<\/title>\n<meta name=\"description\" content=\"Creating AR filters and phygital experiences to design immersive, interactive, and engaging brand activations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.2street-studio.com\/en\/ar-filter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AR Filters &amp; Phygital 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